CREATIVE DIRECTOR
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About (Copy)

 
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Born in a small city in a small country, I feel lucky to make a living off big ideas.

Ideas that have taken many shapes and sizes.

Like the first real VS virtual tennis pitting John McEnroe against his toughest opponent: himself.
Premiering in 52 countries with more views than the NBA finals.

Michelob ULTRA Courtside which re-invented the fan experience and became so popular President Obama used it as a tool for voter turnout.

Michelob ULTRA Super Bowl which launched the brand’s first-ever organic seltzer.

Over the last four years, these creative efforts have helped propel Michelob ULTRA to the fastest selling beer in America and Anheuser-Busch to its first year as Creative Marketer of the year at Cannes. And then its second the year right after.

Creative and effectiveness accolades include an Emmy Nomination, 13 Cannes Lions, 26 One Show Pencils, 37 Clios, 7 D&AD Pencils and Effies of every color. Including 11 Grand Prixs across shows.

CURRENTLY

Creative Director / FCB New York
2022-PRESENT

PREVIOUSLY

Associate Creative Director / FCB New York
2021-2022

Senior Copywriter / FCB New York
2019-2021

Freelance / Publicis New York
2018-2019

Copywriter / KBS (now Forsman & Bodenfors)
2016-2018

Copywriter / Momentum
2015-2016

Jr. Copywriter / SapientNitro
2014-2015

EDUCATION

Syracuse University
2010-2014