Simon Dolsten is Founder, CCO & Director of Dolsten & Co., an AI-first creative studio in New York.
In 2024, The One Show and the ADC Annual Awards each ranked Simon the world’s most-awarded creative director. He won two Sports Emmys for Outstanding Digital Innovation, one for McEnroe vs McEnroe and one for Dreamcaster. At Cannes Lions, Dreamcaster won the Grand Prix for Sport and Spotify’s Spreadbeats won the Digital Craft Grand Prix.
At Dolsten & Co., Simon directed Second Serve for Heineken, retelling five moments from Serena Williams’s US Open career through the artwork on the original match tickets. He also directed Unleash the Wild for Fi’s Starlink-enabled dog tracker. To create the film’s AI dogs, his team studied 147 real ones.
Before founding the studio in 2025, Simon was a copywriter and later a creative director at FCB New York and Johannes Leonardo. At FCB, he helped stage a match between John McEnroe and virtual versions of his younger self. On Dreamcaster, his team used spatial audio, haptics and braille so broadcaster Cameron Black, who is blind, could call an NBA playoff game live.
NOW
Dolsten & Co.
Founder, CCO & Director
2025-Present
PREVIOUSLY
Johannes Leonardo
Creative Director
2023-2024
FCB New York
Creative Director
2022-2023
Associate Creative Director
2021-2022
Senior Copywriter
2019-2021
Publicis New York
Senior Copywriter (FL)
2018-2019
Kirshenbaum, Bond & Senecal
Copywriter
2016-2018
Momentum
Copywriter
2015-2016
SapientNitro
Jr. Copywriter
2014-2015
CITIZENSHIPS
U.S. / E.U. / SWEDISH