Born in a small city in a small country,
I feel lucky to make a living off big ideas.
Ideas that have taken many shapes and sizes.
Like the first real VS virtual tennis match, pitting John McEnroe against his toughest opponent: himself.
Premiering in 52 countries with more views than the NBA finals.
Or a man falling in love with a sport he can’t even see. Only to commentate it for the world.
In a 3.5 hour live television broadcast.
Or the entire reinvention of the NBA viewing experience. That brought out everyone from Lil Wayne to President Obama.
Over the years, these efforts have helped a beer brand shatter sales, going from #5 to #1 in the country. Won awards from EMMYs to Cannes Lions Grand Prix. And couldn’t have been possible without the collaboration of some of the best people in the world.
NOW
Dolsten & Co.
Founder
2025-Present
PREVIOUSLY
Johannes Leonardo
Creative Director
2023-2024
FCB New York
Creative Director
2022-2023
Associate Creative Director
2021-2022
Senior Copywriter
2019-2021
Publicis New York
Senior Copywriter (FL)
2018-2019
Kirshenbaum, Bond & Senecal
Copywriter
2016-2018
Momentum
Copywriter
2015-2016
SapientNitro
Jr. Copywriter
2014-2015
CITIZENSHIPS
U.S. / E.U. / SWEDISH