Born in a small city in a small country,
I feel lucky to make a living off big ideas.
Ideas of many shapes and sizes.
Like an athlete re-living his entire legacy.
By playing against it.
Or a man falling in love with a sport he couldn’t even see. Only to follow it. Grasp it. Feel it.
And commentate it. During the NBA Playoffs.
Or fans being brought together in the darkest hour of the 21st century. To virtually enjoy sports Courtside. With an appearance from a real President.
I’ve had the pleasure to shape these ideas and ideas like them at every stage of my career, from creative to Creative Director, spanning concept to execution, bringing effectiveness to brands and fame to agencies.
CURRENTLY
Creative Director / Johannes Leonardo
PREVIOUSLY
Creative Director / FCB New York
2022-2023
Associate Creative Director / FCB New York
2021-2022
Senior Copywriter / FCB New York
2019-2021
Freelance / Publicis New York
2018-2019
Copywriter / KBS (now Forsman & Bodenfors)
2016-2018
Copywriter / Momentum
2015-2016
Jr. Copywriter / SapientNitro
2014-2015
CITIZENSHIPS
U.S. / E.U. / SWEDISH