CASE FILM
TECH FILM
THE RUN OF SHOW
COMMENTARY HIGHLIGHTS
THE THINKING THAT INFORMED DREAMCASTER
Cameron Black was born completely blind.
He was also born with a dream:
To be a sports broadcaster.
Over the course of a year,
we created a new language.
To let Cameron understand basketball
through haptics, spatial audio and refreshable braille.
Then, Cameron did the impossible.
Commentate Game 3 of the NBA Playoffs.
Adding a new meaning to Michelob ULTRA’s mantra:
It’s Only Worth It If You Enjoy It.
EMMY Nominated - Outstanding Digital Innovation
Cannes Grand Prix, Cannes Gold, 7 Cannes Lions, 3 Grand Clios, 33 Clios, 5 Gold Andy’s, 18 LIA Awards,
Ad Age A.I. Idea of The Year