Michelob ULTRA believes
“It’s Only Worth It If You Enjoy It.”
But John McEnroe never got to enjoy his career.
So we let him do it all over again.
By playing a match against his toughest opponent: Himself.
On one side of the court, John McEnroe.
On the other side, virtual John McEnroe.
The first real vs virtual tennis match.
Broadcast on ESPN in 50+ countries.
EMMY Winner - Outstanding Digital Innovation
2 Gold Cannes Lions, 7 Cannes Lions, 19 One Show Pencils, 12 D&AD Pencils, 13 ADC Cubes, 30 Clios,
3rd Most Awarded Campaign In The World, Ad Age Tech of The Year, AICP Most Next
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