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Homeless Essentials

Look at any fashion magazine and you’ll notice endless lists of celebrity’s “essentials.” But none of those items are ever actually essentials. They’re luxuries. To raise awareness for a good cause, my art director and I turned this concept on its head by capturing the real essentials of homeless people in the same style as the fashion magazines.

Made with no agency or budget, it was covered by CBS News, Adweek, AdAge, WNW Magazine, MSN News, Trend Hunter, received social coverage from CNN and The Huffington Post, was shown as a fundraising exhibit and will be used as a teaching tool at a college class in the fall.

THE PROJECT – CLICK TO EXPERIENCE

FEATURED ON CBS NEWS

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FEATURED ON ADWEEK

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AD AGE PICK OF THE DAY

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INTERVIEW IN WNW MAGAZINE

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SOCIAL SHARES FROM REPORTERS AND PUBLIC

INCLUDING CNN AND HUFFINGTON POST

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THE EXHIBIT